Daekyo’s 'Noonnoppi' wins 2007 brand of the year prize

For the 4th consecutive year, ‘Noonnoppi’ won the Brand of the Year prize in the study book sector.
Cosponsored by Hankyung and Korea Customers’ Forum, the brand of the year contest is an event where the top brand that has captivated the hearts of consumers during the year is selected and announced. It carries significant meaning because the brand is selected through the votes of consumers, not expert groups.
Primary surveys were conducted on market shares by sector, management performance, and status of new brands that have advanced to markets to select 572 candidate groups. The final winner was selected based on consumer votes polled through the Internet from August 14 to August 21. A total of 1,300,000 persons participated in this event.